Ken Henderson began his career after graduating from the University of Houston in 1978 with a degree in Accounting. He progressed to his MBA studies at the same University. Immediately upon graduation, Ken was recruited by the renowned Marketing and Sales Company, Procter & Gamble. P&G partnered with Ken to finance his MBA studies at the University of Houston, Clear Lake.
Ken's career at P&G lasted for seven years and took him through both Sales and Sales Management with-in both B2B and B2C markets. Here Ken honed his Selling and Sale Management Skills and utilized a Persuasive Selling Training tool for training Sales Representatives.
Soon after starting his MBA, Ken was recruited by Bally Six Flags Theme Parks to manage Sales of Institutional Sales for Corporate Sponsorship. He was responsible for managing and selling clients such as Coca-Cola, Dr. Pepper, Kodak, Firestone, Frito-Lay, Amour Meats, and many more. Ken developed and expanded each companies' role for the parks and eventually was promoted to Advertising and Promotion Manager at Six Flags.
As a Manager for Six Flags, Ken pioneered the development of new business facilities. He helped develop the Strategic Plan for two new attractions. A Waterpark and Amphitheater that was attached to the Houston Six Flags. These widely successful new ventures lead to Ken being promoted to the Bally Six Flags Corporate Staff and relocated to Chicago. As Director of Six Flags, Corporate Marketing, Ken expanded his role supporting Advertising, Promotions. Sales and Corporate Sponsorship for all of Six Flags 11 Attractions. As part of the Corporate Team, he assisted in the branding initiative that created the Branding for all the attractions through 8 advertising agencies around the Warner Brothers Characters (Bugs Bunny) still in use today.
National recruiters noticed Ken's achievements. Before the sale of Six Flags by Bally to Time Warner, Ken took a CMO position with JC Penny Lifetouch and transferred to Minneapolis. Here Ken flair for innovation continued, and he once again created a Branding Campaign for the Disparate Regional Operations of Lifetouch. He created an internal advertising agency that created the now-famous Lifetouch Logo and image for all of the National School Corporate.
He innovated by creating a Direct Advertising approach for all 400+ Portrait locations. The innovation bug once again bit Ken. He solicited and presented an expansion option to Target Corporation to create Target Portrait Studios, which eventually led to an additional 200 locations within Target Stores across the county.
Ken left JC Penny LifeTouch to pursue a career in B2B advertising. He became Vice President of a local Ad Agency and expanded business 400% in 2 years. Expanding work with clients such as Canon USA and Compaq Computer and initiating new projects with ConAgra, Sir Speedy, Apple Computer Corporate, "We focused on Channel Marketing and found a niche for our dealer programs that were in high demand."
After leaving the agency, Ken began consulting for regional marketers in Minneapolis, such as Pharmacist Ultimate Health, Wallace Marx, Gage Marketing Services, and Larry Tucker Mail Services. Here Ken focused on Marketing and Sales Innovation and found continual work with multiple clients.
Ken remarried, and he and his wife Dee opened their agency, focusing on what they had learned from the joint Marketing Career (both worked at P&G). They created and opened their own advertising agency. Marketing That Works created innovative strategies for Doctors Wellness Clinics (owner), Performance-Based Marketing (owner), and Body by Lipo (Owner of 29 Locations) that lead to explosive growth. MTW business grew to include some of the Nation’s Most Influential direct response and digital advertisers such as DishTV, DirecTV, Anderson Windows, Vonage, Earthlink, Net Zero, NutraSystems, Anderson Windows, Cars for Kids, and 12 additional clients. Agency billings exploded and totaled more than $4.8 million in sales.
The knowledge gained working with hundreds of National Advertisers, and starting up five separate new business for himself provides Ken with a unique understanding of the process. How to create, fund, market, and build a small business on a limited budget. At Execs On-Call, Ken and his growing team of experts are committed to helping companies avoid the pitfalls created by limited capital and resources.
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